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What is (OOH) Out Of Home Advertising?

OOH Out-of-home (OOHadvertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.-Wikipedia

Out-of-Home (OOH) advertising is a broad category that includes all ads that are generally applied in out of home when they are not home, Ads will work on every single clock hours. Ad pieces like billboards, posters and transit ads all fit into this category. 

Why OOH advertising is benefited for business

There are many comments for businesses to include OOH advertising in their marketing strategies. ERPcaLL done lots of widely research in OOH advertise agency company. Some other digital medium now introduce in OOh advertising, It’s unlike any other method of advertising in that it can’t be clicked away from or simply ignored. Not only it helps to increase sales but also help to create a Brand image.Other benefits include:

  • Site Prediction — you know exactly where your ads will go up, which gives you guaranteed access to your audience. In busier areas, that access could be as frequent as daily.
  • Custom Design — the level of control over design and coverage allows you to truly tailor your OOH advertising strategy to your needs. Good design will always represent the business goal. Designing of banner will represent your ads goal with small text and full vision.
  • User Visibility — an ideal medium for the big, meaningfull messages brands are trying to get in front of their audience, OOH ads can’t be hidden. Their level of visibility far exceeds other mediums.

With all of these benefits, it’s good to understand what specific elements make up the category of OOH advertising. Regardless of which ones you incorporate into your outdoor advertising strategy, they all give you the targeted reach unique to OOH.

Traditional roadside billboards remain the predominant form of OOH advertising in the US with 66 percent of total annual revenue. Today, billboard revenue is 73 percent local ads, 18 percent national ads, and 9 percent public service ads-Wikipedia

Different way of OOH like:

  • Billboards
  • Digital billboards
  • Posters
  • Bulletins
  • Transit advertising
  • Subways
  • Busses
  • Taxis

Billboards:

A big, large billboards that placed on the way where the good numbers of viewers get the attention on the boards like major highways and pop up at downtown intersections. However, this category of OOH advertising is actually much more diverse. Especially with today’s technological advances, billboards have come a long way. 

Digital billboards:

Digital billboards very famous and attractive now a days where we can run our multi ads in single place without changing the banners every single time.

Posters:

Posters will will used and placed in place where ads represent the message of the company.

Bulletins:

OOH bulletins used and more demanding way to highlight a number of products , city news . They provide maximum exposure along highways and main roads for visibility that can’t be matched with others.

outdoor media

Like others the way of OOH and called out of home advertising. feel free to know more of automation of our OOH advertising with ERPcaLL.

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